Article discusses the use of contemporary
advertising propaganda techniques to erode trust in online information sources, with the result that the public (in the US??) is confused and therefore spends more time pondering conspiracy theories. This undermines the ability of professional news sources to focus committed public support for aggression benevolent intervention.
Seems like a good thing to me — better too much skepticism than too little. But hey, see for yourself. [author provides a disclaimer disclosing his affiliations, e.g., OSF. see that as well]